They, alongside Clams Casino, sparked the genre's last sea change, rescuing the Cloud from SpaceGhostPurrp's nebulous ghettos and cLOUDDEAD's socially conscious backpacks, in the process breeding a new strain grown on soft samples, skittering trap beats, ghostly vocals and a fetish for all things kawaii. It's fitting that they're still here, though.
FRIENDZONE, the Californian duo known individually as James Laurence and Dylan Reznick, have at long last returned to a grim scene. Lord Flacko's picked up new extracurriculars (LSD, Danger Mouse and Rod Stewart), sadboy Yung Lean's dynasty of PS1 imports, Arizona Iced Tea and tears has collapsed into the Baltic Sea after 2014's clusterfuck of the highest order Unknown Memory, and bloggers have instead latched onto PC Music as the newest novelty to which to chin-stroke. Cloud rap has moved on to greener pastures.
